Have you ever noticed how many advertisements you view in a day? We are exposed to hundreds of advertisements while browsing through the information on our mobile phone, laptop, or another device; these ads are meticulously designed to target a certain group of individuals, among them: you. Ads differ from person to person, even though they are seeing the same information at the same time. So, how do brands target ads across thousands of websites and apps? This is called programmatic advertising. Programmatic advertising connects publishers and brands in milliseconds before the website even loads. Users browse through tons of content on the internet for free every day, but to provide quality content, some websites, and apps, also known as publishers or content creators, need to generate revenue. To do so, they receive assistance from exchanges, also known as SSPs, which stands for supply-side platforms. Brands seek to contact internet users to sell products and services; their go
In one of our previous blogs, Start Ups on a Budget explored the importance of big data for start-up companies and how valuable of an asset it can be. In a later blog we delved further into this topic by looking at the first of the 3 V's that define big data being volume. To show you how valuable big data can be for your start up business we will look at the other two Vs which are velocity and variety. Velocity So by now we all know what big data is and how it can manage large volumes of data which could not be done manuelly. This was the first V however what I find to be even more interesting is the second V which is velocity. Velocity relates to how the data is acquired in real time which is a tremendous attribute (Coforge, 2022). Think of a large company like Meta (previously known as Meta), Instagram or YouTube and the global reach each platform has. With such a large global reach each platform comes a higher volume of people creating a continous flow of data. Taking time dif