Have you ever noticed how many advertisements you view in a day? We are exposed to hundreds of advertisements while browsing through the information on our mobile phone, laptop, or another device; these ads are meticulously designed to target a certain group of individuals, among them: you.  Ads differ from person to person, even though they are seeing the same information at the same time. So, how do brands target ads across thousands of websites and apps? This is called programmatic advertising.    Programmatic advertising connects publishers and brands in milliseconds before the website even loads. Users browse through tons of content on the internet for free every day, but to provide quality content, some websites, and apps, also known as publishers or content creators, need to generate revenue. To do so, they receive assistance from exchanges, also known as SSPs, which stands for supply-side platforms.   Brands seek to contact internet users to sell products and...

We have earlier explained the importance of boosting your organic SEO ranking here . In today's post, we will dig deeper into one of the most important factors for reaching a high ranking - the page quality factors. What is Page Quality?   Page quality refers to the overall quality of your website's different pages. It is in SEO language called an On-page factor meaning that it is an internal factor that you have the power to optimize and control. What determines a good quality page by Google is based on many factors, some of these can be found in the 172 pages long report called the ”search quality evaluation guidelines' '. This report was released in 2015 and has since then been updated regularly by Google. You can read the full report  here . A more easy way of understanding Google's page quality factors is to read a summarization of the 6 most important page factors here:  Step 1. Purpose  Google will assess the quality rating based on what they believe is the p...

  Thinking about technology may appear to be costly for start-ups, but it isn't. As entrepreneurs, we must be conscious of the emerging technology that the outside world provides to help our businesses grow.    Fintech is an emerging technology that refers to financial technology. Examples include online payments, real-time transactions, online bank movements on your devices without the need to visit the bank, or whenever you use your card for payment, order online, or create vaults using Revolut, Google Wallet, or PayPal. That is why it is critical to understand because it is a part of our daily lives.   Fintech is already reshaping the small business sector, and there's no doubt that more will follow. I n fact, fintech has been rapidly expanding. According to the report Global FinTech Market Size, Status, and Forecast 2018-2025, "the global fintech market will reach $124.3 million by 2025 at a compound annual growth rate (CAGR) of 23.84 percent."    Payme...