Thinking about technology may appear to be costly for start-ups, but it isn't. As entrepreneurs, we must be conscious of the emerging technology that the outside world provides to help our businesses grow.    Fintech is an emerging technology that refers to financial technology. Examples include online payments, real-time transactions, online bank movements on your devices without the need to visit the bank, or whenever you use your card for payment, order online, or create vaults using Revolut, Google Wallet, or PayPal. That is why it is critical to understand because it is a part of our daily lives.   Fintech is already reshaping the small business sector, and there's no doubt that more will follow. I n fact, fintech has been rapidly expanding. According to the report Global FinTech Market Size, Status, and Forecast 2018-2025, "the global fintech market will reach $124.3 million by 2025 at a compound annual growth rate (CAGR) of 23.84 percent."    Payme...

As Start-ups in today's competitive world require an advantage, we need to be aware of the basic tools for your marketing strategy, let’s start defining what is netnography and how we can utilize it.   Customers are becoming more active online these days, and valuable information about their behaviours, opinions and experiences can be obtained from a variety of online platforms. This information opens new paths to personalized high-quality service.   “Understanding customers is a key aim of service marketing research and an important requirement for successful service business practice” (Gummesson et al., 2014).   Netnography is recognized as a valuable research tool for gathering and analysing online customer data developed in response to customers' increasing internet use (Kozinets, 1997), It is based on an ethnographic research approach to studying and understanding consumption-related aspects of customers' lives online and it is more relevant than ever in today's ...