In one of our previous blogs, Start Ups on a Budget explored the importance of big data for start-up companies and how valuable of an asset it can be. In a later blog we delved further into this topic by looking at the first of the 3 V's that define big data being volume. To show you how valuable big data can be for your start up business we will look at the other two Vs which are velocity and variety. Velocity So by now we all know what big data is and how it can manage large volumes of data which could not be done manuelly. This was the first V however what I find to be even more interesting is the second V which is velocity. Velocity relates to how the data is acquired in real time which is a tremendous attribute (Coforge, 2022). Think of a large company like Meta (previously known as Meta), Instagram or YouTube and the global reach each platform has. With such a large global reach each platform comes a higher volume of people creating a continous flow of data. Taking time dif

We have earlier explained the importance of boosting your organic SEO ranking here . In today's post, we will dig deeper into one of the most important factors for reaching a high ranking - the page quality factors. What is Page Quality?   Page quality refers to the overall quality of your website's different pages. It is in SEO language called an On-page factor meaning that it is an internal factor that you have the power to optimize and control. What determines a good quality page by Google is based on many factors, some of these can be found in the 172 pages long report called the ”search quality evaluation guidelines' '. This report was released in 2015 and has since then been updated regularly by Google. You can read the full report  here . A more easy way of understanding Google's page quality factors is to read a summarization of the 6 most important page factors here:  Step 1. Purpose  Google will assess the quality rating based on what they believe is the p

  Thinking about technology may appear to be costly for start-ups, but it isn't. As entrepreneurs, we must be conscious of the emerging technology that the outside world provides to help our businesses grow.    Fintech is an emerging technology that refers to financial technology. Examples include online payments, real-time transactions, online bank movements on your devices without the need to visit the bank, or whenever you use your card for payment, order online, or create vaults using Revolut, Google Wallet, or PayPal. That is why it is critical to understand because it is a part of our daily lives.   Fintech is already reshaping the small business sector, and there's no doubt that more will follow. I n fact, fintech has been rapidly expanding. According to the report Global FinTech Market Size, Status, and Forecast 2018-2025, "the global fintech market will reach $124.3 million by 2025 at a compound annual growth rate (CAGR) of 23.84 percent."    Payments in Digi

In this blog post, we will explain the concept of Data Visualization, why startups need to utilize it, and how they can do so in an effective and valuable way.   What is Data Visualization?   Data Visualization is the process of converting data and information into a visual representation in order to make the information more apprehensible for the viewer. This is done by transforming data such as values and numbers into visuals such as graphs, images, and charts (Brush, 2020). Why Should Startups use Data Visualization?   First of all, the main reason why a startup should use Data Visualization is that they should be collecting large amounts of data. According to Statista (2022), the total amount of data generated, acquired, and consumed will increase dramatically and will be worth 103 USD Billions by 2023.   Big Data is here to stay and it is not only useful for large corporations, startups also need to take advantage of this business opportunity and start collecting large amounts of