Welcome to Startups on a budget

The importance of Big Data and why all Start-ups NEED to utilise it!

Big data is defined as several different digital techniques used to process large amounts of complicated data that could not be done manually (Fischer, 2020). These digital techniques include artificial Intelligence and machine learning systems (Ward and Barker, 2022, p.2). The use of big data techniques to process data is important to companies as it allows companies to better understand this data to gain a better understanding of the behaviour of their target audience. The companies can then use this data to improve their business strategies. An example of a big companies who utilised big data effectively was Just Eat and they achieved great success from it. Therefore It is important for start-up companies to utilise it early on to gain a better understanding of there target audience and tailor any content they make to meet their customer’s needs. What is Big Data? Big data systems, as mentioned previously helps companies process large amounts of data which helps them gain a be...

SEO for startups: The page quality factors that boost your organic traffic

We have earlier explained the importance of boosting your organic SEO ranking here . In today's post, we will dig deeper into one of the most important factors for reaching a high ranking - the page quality factors. What is Page Quality? Page quality refers to the overall quality of your website's different pages. It is in SEO language called an On-page factor meaning that it is an internal factor that you have the power to optimize and control. What determines a good quality page by Google is based on many factors, some of these can be found in the 172 pages long report called the ”search quality evaluation guidelines' '. This report was released in 2015 and has since then been updated regularly by Google. You can read the full report here . A more easy way of understanding Google's page quality factors is to read a summarization of the 6 most important page factors here: Step 1. Purpose Google will assess the quality rating based on what they believe is the p...

SEO for startups: Improve your organic ranking on a budget

Reaching your audience and creating awareness about your business can be challenging for a startup on a small budget. The market space in which you enter is likely to be crowded and reaching through all that competition can be tough and expensive. Well, at least if you focus on the traditional marketing channels. A more effective and completely budget-friendly way of reaching out is to optimize your organic SEO. Organic means that it is not a paid listing but a ”natural” listing on Google. If you have the time and the will, an optimized SEO strategy can bring you the traffic you want and need to your startup's website. Why does ranking matter? If your website is a source of leads, sales, or sign-ups for your startup it is fair to say that getting traffic and users to your website will increase your chances of making more revenue. In fact, 48% of traffic to e-commerce sites comes from organic search results from Google (Colehan, 2016). So SEO matters in terms of traffic and ...

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