Welcome to Startups on a budget

What is Fintech and why you should include it in your company

Thinking about technology may appear to be costly for start-ups, but it isn't. As entrepreneurs, we must be conscious of the emerging technology that the outside world provides to help our businesses grow. Fintech is an emerging technology that refers to financial technology. Examples include online payments, real-time transactions, online bank movements on your devices without the need to visit the bank, or whenever you use your card for payment, order online, or create vaults using Revolut, Google Wallet, or PayPal. That is why it is critical to understand because it is a part of our daily lives. Fintech is already reshaping the small business sector, and there's no doubt that more will follow. I n fact, fintech has been rapidly expanding. According to the report Global FinTech Market Size, Status, and Forecast 2018-2025, "the global fintech market will reach $124.3 million by 2025 at a compound annual growth rate (CAGR) of 23.84 percent." Payments in Digi

Netnography: The Marketer’s useful tool for developing innovative ideas.

As Start-ups in today's competitive world require an advantage, we need to be aware of the basic tools for your marketing strategy, let’s start defining what is netnography and how we can utilize it. Customers are becoming more active online these days, and valuable information about their behaviours, opinions and experiences can be obtained from a variety of online platforms. This information opens new paths to personalized high-quality service. “Understanding customers is a key aim of service marketing research and an important requirement for successful service business practice” (Gummesson et al., 2014). Netnography is recognized as a valuable research tool for gathering and analysing online customer data developed in response to customers' increasing internet use (Kozinets, 1997), It is based on an ethnographic research approach to studying and understanding consumption-related aspects of customers' lives online and it is more relevant than ever in today's

The importance of Big Data and why all Start-ups NEED to utilise it!

Big data is defined as several different digital techniques used to process large amounts of complicated data that could not be done manually (Fischer, 2020). These digital techniques include artificial Intelligence and machine learning systems (Ward and Barker, 2022, p.2). The use of big data techniques to process data is important to companies as it allows companies to better understand this data to gain a better understanding of the behaviour of their target audience. The companies can then use this data to improve their business strategies. An example of a big companies who utilised big data effectively was Just Eat and they achieved great success from it. Therefore It is important for start-up companies to utilise it early on to gain a better understanding of there target audience and tailor any content they make to meet their customer’s needs. What is Big Data? Big data systems, as mentioned previously helps companies process large amounts of data which helps them gain a better

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