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Netnography: The Marketer’s useful tool for developing innovative ideas.

As Start-ups in today's competitive world require an advantage, we need to be aware of the basic tools for your marketing strategy, let’s start defining what is netnography and how we can utilize it. Customers are becoming more active online these days, and valuable information about their behaviours, opinions and experiences can be obtained from a variety of online platforms. This information opens new paths to personalized high-quality service. “Understanding customers is a key aim of service marketing research and an important requirement for successful service business practice” (Gummesson et al., 2014). Netnography is recognized as a valuable research tool for gathering and analysing online customer data developed in response to customers' increasing internet use (Kozinets, 1997), It is based on an ethnographic research approach to studying and understanding consumption-related aspects of customers' lives online and it is more relevant than ever in today's ...

What startups needs to know about Cookies

It is really interesting how something so intangibly intrusive got given the cuddliest of names, Cookies . Our lingering online shadow. Our trail of internet breadcrumbs. We are all like either Hanzel and or Gretel scavenging through the world wide web, leaving cookie crumbles behind ourselves for any observer to pick up and follow. Cookies have been around since just after the birth of online sales and has not lost any prominence since. If cookies wouldn’t be so dormant yet present, observing our online behaviour, none of us would ever press the incognito command on safari or chrome, nor would we spontaneously buy that t-shirt we contemplated to buy a few weeks back yet here it miraculously appears in front of our eyes while scrolling through Instagram on our lunch break. Well, most probably not, at least. We here on StartUpsOnaBudget thought we’d go into detail about the online condiment named cookie , and not only go into the history of cookies, but also how to implemen...

The importance of Big Data and why all Start-ups NEED to utilise it!

Big data is defined as several different digital techniques used to process large amounts of complicated data that could not be done manually (Fischer, 2020). These digital techniques include artificial Intelligence and machine learning systems (Ward and Barker, 2022, p.2). The use of big data techniques to process data is important to companies as it allows companies to better understand this data to gain a better understanding of the behaviour of their target audience. The companies can then use this data to improve their business strategies. An example of a big companies who utilised big data effectively was Just Eat and they achieved great success from it. Therefore It is important for start-up companies to utilise it early on to gain a better understanding of there target audience and tailor any content they make to meet their customer’s needs. What is Big Data? Big data systems, as mentioned previously helps companies process large amounts of data which helps them gain a be...

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