Welcome to Startups on a budget

The importance of Big Data and why all Start-ups NEED to utilise it!

Big data is defined as several different digital techniques used to process large amounts of complicated data that could not be done manually (Fischer, 2020). These digital techniques include artificial Intelligence and machine learning systems (Ward and Barker, 2022, p.2). The use of big data techniques to process data is important to companies as it allows companies to better understand this data to gain a better understanding of the behaviour of their target audience. The companies can then use this data to improve their business strategies. An example of a big companies who utilised big data effectively was Just Eat and they achieved great success from it. Therefore It is important for start-up companies to utilise it early on to gain a better understanding of there target audience and tailor any content they make to meet their customer’s needs. What is Big Data? Big data systems, as mentioned previously helps companies process large amounts of data which helps them gain a be...

Top 5 FREE Digital Marketing Apps All Start-up Businesses NEED to learn about!

Whether you are a start-up or a mainstream company like an Amazon or google, all companies must have a strong Digital Marketing strategy for their business to be as successful as possible. In recent years we have seen a shift away from how consumers would traditionally consume media. Traditional forms of advertising in media like a printed ad in the newspaper or a Tv advertisement are no longer as effective as they once were as we have now shifted into the Digital age with most people spending more time surfing the net then flicking through tv channels or turning the pages in a newspaper. It is easier for powerhouse organisations like Amazon or Google to inject money into their digital marketing strategy fund to reach these people but what about small start-up businesses who do not have the finance to do so? Well don’t worry as we got you covered! In this blog post, we will look at 5 FREE digital marketing apps you can use and apply to your start-up to ensure your digital marketing...

SEO for startups: The page quality factors that boost your organic traffic

We have earlier explained the importance of boosting your organic SEO ranking here . In today's post, we will dig deeper into one of the most important factors for reaching a high ranking - the page quality factors. What is Page Quality? Page quality refers to the overall quality of your website's different pages. It is in SEO language called an On-page factor meaning that it is an internal factor that you have the power to optimize and control. What determines a good quality page by Google is based on many factors, some of these can be found in the 172 pages long report called the ”search quality evaluation guidelines' '. This report was released in 2015 and has since then been updated regularly by Google. You can read the full report here . A more easy way of understanding Google's page quality factors is to read a summarization of the 6 most important page factors here: Step 1. Purpose Google will assess the quality rating based on what they believe is the p...

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