Welcome to Startups on a budget

The importance of Big Data and why all Start-ups NEED to utilise it!

Big data is defined as several different digital techniques used to process large amounts of complicated data that could not be done manually (Fischer, 2020). These digital techniques include artificial Intelligence and machine learning systems (Ward and Barker, 2022, p.2). The use of big data techniques to process data is important to companies as it allows companies to better understand this data to gain a better understanding of the behaviour of their target audience. The companies can then use this data to improve their business strategies. An example of a big companies who utilised big data effectively was Just Eat and they achieved great success from it. Therefore It is important for start-up companies to utilise it early on to gain a better understanding of there target audience and tailor any content they make to meet their customer’s needs. What is Big Data? Big data systems, as mentioned previously helps companies process large amounts of data which helps them gain a be...

Everything startups need to know about Data Visualization

In this blog post, we will explain the concept of Data Visualization, why startups need to utilize it, and how they can do so in an effective and valuable way. What is Data Visualization? Data Visualization is the process of converting data and information into a visual representation in order to make the information more apprehensible for the viewer. This is done by transforming data such as values and numbers into visuals such as graphs, images, and charts (Brush, 2020). Why Should Startups use Data Visualization? First of all, the main reason why a startup should use Data Visualization is that they should be collecting large amounts of data. According to Statista (2022), the total amount of data generated, acquired, and consumed will increase dramatically and will be worth 103 USD Billions by 2023. Big Data is here to stay and it is not only useful for large corporations, startups also need to take advantage of this business opportunity and start collectin...

SEO for startups: Improve your organic ranking on a budget

Reaching your audience and creating awareness about your business can be challenging for a startup on a small budget. The market space in which you enter is likely to be crowded and reaching through all that competition can be tough and expensive. Well, at least if you focus on the traditional marketing channels. A more effective and completely budget-friendly way of reaching out is to optimize your organic SEO. Organic means that it is not a paid listing but a ”natural” listing on Google. If you have the time and the will, an optimized SEO strategy can bring you the traffic you want and need to your startup's website. Why does ranking matter? If your website is a source of leads, sales, or sign-ups for your startup it is fair to say that getting traffic and users to your website will increase your chances of making more revenue. In fact, 48% of traffic to e-commerce sites comes from organic search results from Google (Colehan, 2016). So SEO matters in terms of traffic and ...

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