Welcome to Startups on a budget

The importance of Big Data and why all Start-ups NEED to utilise it!

Big data is defined as several different digital techniques used to process large amounts of complicated data that could not be done manually (Fischer, 2020). These digital techniques include artificial Intelligence and machine learning systems (Ward and Barker, 2022, p.2). The use of big data techniques to process data is important to companies as it allows companies to better understand this data to gain a better understanding of the behaviour of their target audience. The companies can then use this data to improve their business strategies. An example of a big companies who utilised big data effectively was Just Eat and they achieved great success from it. Therefore It is important for start-up companies to utilise it early on to gain a better understanding of there target audience and tailor any content they make to meet their customer’s needs. What is Big Data? Big data systems, as mentioned previously helps companies process large amounts of data which helps them gain a be...

Top 5 FREE Digital Marketing Apps All Start-up Businesses NEED to learn about!

Whether you are a start-up or a mainstream company like an Amazon or google, all companies must have a strong Digital Marketing strategy for their business to be as successful as possible. In recent years we have seen a shift away from how consumers would traditionally consume media. Traditional forms of advertising in media like a printed ad in the newspaper or a Tv advertisement are no longer as effective as they once were as we have now shifted into the Digital age with most people spending more time surfing the net then flicking through tv channels or turning the pages in a newspaper. It is easier for powerhouse organisations like Amazon or Google to inject money into their digital marketing strategy fund to reach these people but what about small start-up businesses who do not have the finance to do so? Well don’t worry as we got you covered! In this blog post, we will look at 5 FREE digital marketing apps you can use and apply to your start-up to ensure your digital marketing...

What Start-Ups NEED to know about big data's velocity and variety!

In one of our previous blogs, Start Ups on a Budget explored the importance of big data for start-up companies and how valuable of an asset it can be. In a later blog we delved further into this topic by looking at the first of the 3 V's that define big data being volume. To show you how valuable big data can be for your start up business we will look at the other two Vs which are velocity and variety. Velocity So by now we all know what big data is and how it can manage large volumes of data which could not be done manuelly. This was the first V however what I find to be even more interesting is the second V which is velocity. Velocity relates to how the data is acquired in real time which is a tremendous attribute (Coforge, 2022). Think of a large company like Meta (previously known as Meta), Instagram or YouTube and the global reach each platform has. With such a large global reach each platform comes a higher volume of people creating a continous flow of data. Taking time dif...

Search This Blog