Big data is defined as several different digital techniques used to process large amounts of complicated data that could not be done manually (Fischer, 2020). These digital techniques include artificial Intelligence and machine learning systems (Ward and Barker, 2022, p.2). The use of big data techniques to process data is important to companies as it allows companies to better understand this data to gain a better understanding of the behaviour of their target audience. The companies can then use this data to improve their business strategies. An example of a big companies who utilised big data effectively was Just Eat and they achieved great success from it. Therefore It is important for start-up companies to utilise it early on to gain a better understanding of there target audience and tailor any content they make to meet their customer’s needs. What is Big Data? Big data systems, as mentioned previously helps companies process large amounts of data which helps them gain a be...

Whether you are a start-up or a mainstream company like an Amazon or google, all companies must have a strong Digital Marketing strategy for their business to be as successful as possible. In recent years we have seen a shift away from how consumers would traditionally consume media. Traditional forms of advertising in media like a printed ad in the newspaper or a Tv advertisement are no longer as effective as they once were as we have now shifted into the Digital age with most people spending more time surfing the net then flicking through tv channels or turning the pages in a newspaper. It is easier for powerhouse organisations like Amazon or Google to inject money into their digital marketing strategy fund to reach these people but what about small start-up businesses who do not have the finance to do so? Well don’t worry as we got you covered! In this blog post, we will look at 5 FREE digital marketing apps you can use and apply to your start-up to ensure your digital marketing...

In the coming weeks, we will guide you through the latest Digital Marketing trends that will grow your startup business.  Let's get started!